The Value of Testimonials
Lately I've received numerous questions regarding the value of customer testimonials. Thus, it occurred this would be the perfect issue to address for my next article. While gathering my thoughts and researching the subject, I came across a Mortgage Originator Magazine article written by Bliss Sawyer regarding testimonials. Immediately, I knew Bliss had already written the article I intended to write.
Bliss has done a masterful job (as always) addressing the value of integrating customer testimonials in your overall marketing efforts.
If you are serious about your career, take the time and read Bliss Sawyer's article.
