KB Home Results Hint Market Is Improving
Los Angeles Times (02/14/07); Haddad, Annette
KB Home this week posted a better-than-anticipated quarterly loss, improved cancellation rates and rebounding sales on both the East and West coasts, signaling that the country's housing downturn may be abating. To date in the fiscal first quarter set to end Feb. 28, KB Home's orders for new houses have decreased only 10 percent from year-earlier levels. In addition, the rate at which buyers are canceling orders has return to the "normalized" 20- to 30-percent threshold. However, this improvement is coming at the expense of profit margins for KB Home and competing builders, nearly all of whom continue to slash prices and offer discount incentives to entice buyers.
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KB Home this week posted a better-than-anticipated quarterly loss, improved cancellation rates and rebounding sales on both the East and West coasts, signaling that the country's housing downturn may be abating. To date in the fiscal first quarter set to end Feb. 28, KB Home's orders for new houses have decreased only 10 percent from year-earlier levels. In addition, the rate at which buyers are canceling orders has return to the "normalized" 20- to 30-percent threshold. However, this improvement is coming at the expense of profit margins for KB Home and competing builders, nearly all of whom continue to slash prices and offer discount incentives to entice buyers.
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